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If people continue to block ads, YouTube has no choice but to look for alternative revenue models. YouTube has long been the king of free videos, but those videos are expensive to host and stream. It turns out that the prevalence of ad blocking is one of the driving forces behind YouTube Premium. Plus, the lack of ads extends across all platforms, including when you watch on smart TV apps, game consoles, and your phone. While there are other ways to avoid ads on YouTube, they are not officially approved and deprive creators of revenue. The biggest selling point of YouTube Premium is that it removes ads from all videos on YouTube. Keep this in mind as we look at them below, especially in relation to what other services like Spotify Premium and Netflix offer. Whether or not the cost of Premium is worth it depends on how many YouTube Premium benefits you use. Read How to Find Out and Remove Spyware on iPhone