It’s a spare and minimalist mobile-messaging app, much like Apple’s iMessage or Google’s Hangouts, and much simpler than Facebook’s feature-riddled Messenger.
To use the language of growth marketing (popular at both Facebook and WhatsApp), they’re an ‘A/B test’, a side-by-side experiment of differing conditions that (in this case) led to similar results.įirst, a WhatsApp primer, largely for Americans who by and large don’t use the service. WhatsApp is very different than Facebook, making it a foil to the company that ingested it. A Brazilian fact-checking industry sprung up to counteract the rumors, and the fact checkers themselves were soon the subject of a misinformation campaign.
Haddad supporters responded with their own media assault. One outlandish piece claimed Bolsonaro’s opponent Fernando Haddad planned to distribute phallic-shaped baby bottles to children to counteract homophobia. During the recent Brazilian presidential campaign, a group of wealthy supporters of eventual winner Jair Bolsonaro purportedly paid for an army of WhatsApp shills to spread disinformation about his opponent. WhatsApp has been in the news recently almost as much as its corporate parent, Facebook.
0 kommentar(er)
